Hi! I’m Kax!
I am a career and leadership coach after nearly 2 decades of working in tech, in both corporate and startup. With my last role being a Head of Product before I decided that I was done and wanted something else.
2 decades of working in tech. I've seen a lot and been through more. So I know what a lot of you are going through. Actually lived through most of it:
I know what it's like to do exceptional work and still not get the recognition.
To find out that you're being paid much less than your peers despite having the bigger impact.
To want the promotion or the salary increase and not get it over and over again.
To want something different but not know what different is or what it could be... so I felt stuck.
I tried nearly everything conventional career advice told me to do.
Show up more. Speak up in meetings. Network and build your personal brand as if your life depended on it. It probably did. In a way.
Some of it helped. Sometimes. But I couldn't get them to move the needle consistently and sustainably.
Until I did.
What actually changed and made things consistent wasn't a shift in a tactic or practice.
What changed was how I saw myself and what I was worthy and deserving of.
What changed was who I was being day in and day out. Despite the feedback, the rejection, or the uncertainty
The moment I stopped trying to fix what was wrong with me and started getting clear on why I was already everything who I wanted to be, then things started falling into place. One at a time. Then all at the same time.
I eventually made it to Head of Product. Which for years, I thought was what I wanted. And then I burned out. Yet another reorg happened. Another round of changes and all the things that it implies.
I had to ask myself the question: Am I giving up or am I just done?
So I chose to bet on what I've always loved doing. In 2024, I left corporate tech, and went all in on coaching. Something I've been doing on the side since 2019.
Since then, I've worked with 200+ professionals through 1:1 coaching, workshops, group programs. I help them land roles, get promoted, step into leadership, and build careers that actually felt good for THEM.
And as a Filipino woman who spent years navigating multinational corporate life while living abroad, I also know what it means to have to work twice as hard just to be seen.
The work is always the same: we start with you.
Who you are, what you want, and who is the version of you who's going to get everything they want. Everything else is details.
Let’s start?
What clients say
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Caroline, VP of Product
Kax is an exceptional people coach, and someone I genuinely feel lucky to have in my corner.
Her product background is invaluable, she brings the same curiosity, sharp thinking, and ability to navigate complexity to coaching that great product people bring to their work.
She is my go-to person when I need perspective or advice, and someone I aspire to learn from as I continue becoming a better coach for my own team.
What I particularly love about Kax is the combination of sharpness and humanity.
Kax is an amazing coach for anyone who wants to unlock their potential, grow, and find the path that will be most fulfilling for them. She helps you see possibilities you might not have considered yourself. -
Nico, General Manager @ Forbes Advisor
I had an intensive session with Kax at a moment where I needed clarity fast, and she delivered.
In 60 minutes she helped me cut through the noise, look honestly at the trade-offs I was weighing and walk away with a decision I felt genuinely confident about.
She is sharp, warm and refreshingly practical: she doesn't hand you answers, she helps you find the ones you already had and back them with conviction. I'll definitely be working with her again. -
Caroline H, Product Lead @ Qida
I worked with Kax only a short time but it really helped me to land a new job.
Her work on being more grounded and present in interviews, and her techniques to help me with my self confidence gave me exactly the push I needed to succeed.
If you are having interviews but not enjoying it and not getting the results you are hoping for, I highly recommend working with Kax!
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Jessica, Product Lead @ TicketSwap
Working with Kax has been transformational for me as I’ve been stepping into leadership.
I realised how naturally confidence followed once I leaned into discomfort with clarity and intention. That shift helped me trust my own judgment and abilities more deeply and I can see that trust showing up in my actions every day. I genuinely feel like my contributions matter.
What used to feel intimidating now feels like an opportunity to add value.
If you’re a product manager transitioning into leadership, you probably know the mix of excitement and uncertainty that comes with it. Kax has a way of helping you navigate that space with confidence and purpose.
I can honestly say I feel more grounded, more present, more capable, and more impactful in my role thanks to her.
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Lou, Senior Product Manager
I found in Kax a true partner in crime, and I hope you will too.
I first came to her feeling very lost, not only professionally, but in general.
I originally intended to focus only on the professional side of things, but she pointed out from the beginning that work and life aren't entirely independent and that we should look at the whole picture, even if my main goal was career clarity.Through our sessions, she helped me transform what felt like a dreadful "yes/no" situation into a discovery journey; one where I ask myself the tough questions (and the fun ones too!) and commit to taking small, intentional actions to test my answers and keep working toward the clarity I want.
Kax's ability to actively listen, challenge my assumptions, and create a safe space for reflection made all the difference... and so did her sense of humor!
I can’t recommend Kax enough to anyone looking to realign their professional path with what truly fulfills them. I promise you, it will be time well spent. -
Raquel, Senior Product Manager @ Bark
Working with Kax completely changed how I approach my job search. She helped me shift from a reactive mindset to a strategic one, and that made all the difference.
Thanks to her, I’m no longer asking what companies might hire me, but which ones I want to be hired by and building from there.
She also helped me realize that once you move into more senior roles, having a strong CV isn’t enough networking and personal branding play a much bigger role, and you can’t afford to ignore them.
I’m genuinely so thankful for her guidance, empathy, and the confidence she helped me rebuild.
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Chiara, Founder
Working with Kax has been such a powerful experience. She has an incredible way of guiding me through my stories and she helps me dig deep to uncover answers I didn’t even realize I already have.
She helps me see what’s already inside me by holding up a mirror to my thoughts and behaviors without sugarcoating anything and yet they still feel thoughtful and encouraging - helping me step back and see the bigger picture, encouraging me to identify what really matters. and that has been so empowering.
On top of that, she’s my biggest cheerleader.
She’s always rooting for me and celebrating my every progress. She’s so tuned into my journey, always keeping track of what’s going on and using that to help me set actionable goals.
She is probably the only coach I’ve ever had who has truly helped me stay close to myself and feel confident about it.
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Dunia, Senior Product Manager @ ING
Before working with Kax, I was facing challenges getting recognition at work. This situation left me demotivated, impacting my self-confidence and overall job satisfaction.Kax was the perfect guide for my journey and the results were transformative. Kax's coaching empowered me to recover my self-confidence and secure a new job that perfectly aligns with my values and requirements. Kax helped me find the strength to make challenging but crucial decisions.
Her expertise, personalized approach, and genuine commitment to her clients make her an invaluable partner in achieving success.
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Orsi, Senior Program Manager
Navigating product leadership at a Music tech company felt like trying to conduct an orchestra without a score, but Kax helped me turn the chaos into a symphony.
She didn’t just hand over quick fixes—she taught me how to harmonize long-term strategy with immediate challenges. Our sessions were a perfect blend of tough love and practical advice, leaving me with a playbook I’ll reuse again and again.
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JMM - Product Director
Working with Kax has been truly insightful. She possess a remarkable ability to make the right questions and pinpoint the areas of conflict - even the ones I was not aware of.
Her guidance was invaluable in understanding the underlying "forces" that frame my daily work, empowering me to recognize and value my need for dedicated time to think and plan, a crucial insight for my effectiveness. She skillfully guided me in understanding and naming specific feelings, like the relief in recognizing the power of leading a team vs. the individual contributor role.
She's a complete expert in self-demanding women :D
I wholeheartedly recommend Kax to anyone looking for a coach who can bring clarity and empowerment to their professional life.
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Daniela, Product Lead @ All Women
I worked with Kax as my coach, and the experience has been transformative.Working in a small startup where the pressure can be high, Kax introduced me to several techniques and mindset shifts that have been invaluable in managing my day-to-day. By applying these techniques, I've stopped being overwhelmed by my workload and finally have space to make more strategic decisions.
This shift in approach has significantly impacted the feedback I receive regarding my performance at work. It has also fostered a more collaborative environment within our team.
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Pretty, Senior Product Manager @ Hello Fresh
Earlier this year, I found myself at a crossroads in my career. It was a challenging period that made me question my abilities and shake my confidence.
I worked with Kax to work through my fears and replace them with a mindset of abundance and self-belief.
I finally started seeing this phase as an opportunity to recharge and pursue my dream roles. And we worked on these too! She constantly challenged me and gave me feedback on how to communicate better.
Three months into our transformative journey, I’ve gotten 3 job offers and I joined my dream company!
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Carlyn, Senior Product Manager @ Heineken
Kax has been a wonderful coach to me. She has greatly supported me during the toughest challenges, always offering different points of view and making me question things on a deeper level.Our interactions were always fun, mixed in with "I want to be the best PM I can be". While always reminding me to think of myself and my needs and not purely as a product person.
I am so grateful for the time Kax and I have worked together, I believe she's helped me in so many ways, beyond being a great product manager. Thank you Kax, for being authentic, a human first and foremost and one of the best product people I have come across in my career!
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Gulchin, Head of Product
I had the privilege of getting coached by Kax. As a seasoned product leader, she understands the unique challenges that individuals, especially women in tech and product roles, face regularly.
Kax has been instrumental in helping me navigate these challenges during tough times. And together, we were able to find effective solutions for them. I highly valued and enjoyed our coaching sessions, and I look forward to more in the future!
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Alba, Product Leader @ SEAT
During my time at Adevinta, I had the opportunity to collaborate closely with Kax, and I always admired her expertise in the product domain. After our initial collaboration, we stayed connected, and a recent conversation we had inspired me to leverage the layoff situation as an opportunity for transitioning from a leadership role in UX to a role in Product.
During our conversation, Kax helped me delve deep into my motivations. Also, through our discussion, Kax highlighted my skills as a leader with experience working in product even not as a Product Manager. Her invaluable insights and encouragement, ultimately empowered me to take this important step in my career journey.
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Anita, Product Consultant
I had the pleasure of working with Kax, and her enthusiasm for teaching was truly inspiring. She has an exceptional talent for making complex subjects both engaging and accessible, a skill that greatly benefited the students in her classes.
What really distinguishes her is her ability to bring humor into the learning environment, creating a space where professionals feel both challenged and comfortable. Her combination of passion, expertise, and wit make her an invaluable asset in the professional training field.
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Stephanie, Senior Product Leader @ Walt Disney
Kax was a pleasure to work with! I was prepping for an interview at my dream company and Kax offered her coaching and kind words to help get me ready. She gave amazing insights about interview strategy and overall, lifted me up to make me feel confident going into my interviews.
Kax also checked in along the process and I felt her genuine care about me as she cheered me along every step of the way! I am very grateful to Kax and it was wonderful to have the support of a fellow female Product Manager! -
Sara, Senior PM @ Hubspot
Kax really cares about the Product Managers she’s guiding. She rolls up her sleeves and helps them make the intanginable tangible - in a safe space!
I met her while I was starting out as a Product Manager and I was constantly suffering from impostor syndrome. I felt like I did not have the correct Product Management mindset and that I was constantly missing somethin.
As a coach she provided me with actionable recommendations and this has had an impact not just in my security as a PM, but it also helped me get promoted, and eventually land a role in my dream company. Her coaching has been really invaluable to my professional growth.
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Claudia, Senior PM @ Dow Jones
When I first started out as a Product manger, it was was like discovering a new world. I was overwhelmed and I was having self-doubts on how I was performing. And I was trying to do "everything" by myself.
Kax helped me to understand how I could prioritize not only the product, but also my personal tasks. That I had the choice of saying no and this helped me to feel more in control of what I was doing. I learned how to value the work I was putting out, making exercises to understand everything I was accomplishing, and feel proud of myself.
Kax is a great coach, she guides you through seeing things in different perspectives, acknowledging all the things you are accomplishing and pointing you out for the next steps.
And now, I am 100% more confident in the work I put out.
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Olivia, Head of Operations @ BMAT
Kax has been a real confidence booster! She helped me gain a new perspectives about my career strategy and about how to project my professional self. She also can help you break a long path to distant objectives into small steps at a time and also give you advice as an experienced PM, but always letting you arrive to your own conclusions.
I am really grateful for our time together.
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Kemal, Engineering Manager @ Marktplaats
I had the privilege of working with Kax, and her energy, positivity, and passion are truly contagious. Throughout our time together, Kax consistently brought a sense of motivation and inspiration to every project. She has a remarkable ability to uplift those around her, creating an environment where people feel both supported and empowered to give their best.
One of the moments that stands out was a workshop on presentation skills where Kax’s enthusiasm and insights left a lasting impression on me and many others. While the workshop was just one example, it reflected how she approaches everything — with dedication, a fresh perspective, and an unwavering commitment to helping others grow.
Kax is not only a skilled professional but also a dynamic and engaging person to collaborate with. Whether working on a project or leading a session, she brings out the best in everyone, fostering creativity and ensuring we all move forward with purpose and energy.
I highly recommend Kax to anyone seeking a positive, driven, and inspiring colleague who can truly make a difference. -
Chris, Head of UX @ Adevinta
Kax and I worked together for eight fantastic years across various team setups, and I could talk for hours about her extensive expertise in product management, strategy, and problem-solving. Or about her impact on my growth as a design leader. Or how awesome she is in general.
I especially want to highlight her coaching skills. Being part of the same leadership team, Kax and I had weekly meetings. These became a highlight of my week over the years. Not only did they turn into a safe space for alignment, but Kax has this ability to offer guidance with a great sense of humour. Her insights were always spot-on, and she knew just how to challenge / trigger me to explore new behaviours and look at things from different perspectives.
With her deep understanding of the tech industry and her genuine warmth, she’s got the skills, the heart, and the humour to make a real difference. Don’t look any further if you’re looking for a coach who brings both expertise and a smile. -
Paula, Senior Product Manager @ Adevinta
Kax has been a cornerstone in my career and shaped who I am as a Product Person, coaching and challenging me to push further and reach my full potential.
Kax approach to leadership allowed me to grow in my product career by giving me the space to learn and take on new challenges independently.
Her expertise in Product Management is unmatched, and I highly recommend anyone looking to grow in this field to seek her guidance. Forever grateful for her mentorship! -
Mayra, Program Manager @ FPC
Kax has a unique gift: she doesn’t just listen, she gets you, and then helps you move forward with clarity and confidence.
Kax has been a constant source of inspiration and support. I recently joined a program she created to help women navigate career transitions, and once again, her sharp mind, empathy, and genuine care made all the difference.
Her approach is not mechanical, it helps us to see ourselves in a different perspective, more holistic, and gentle. One that, we will carry not only in interviews but for our lives.
I’m incredibly grateful for everything I’ve learned from her and for the way she helped me believe in myself more than ever.
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Flor, Product Manager @ Glovo
I’m so glad I found Kax and decided to start coaching with her! She helped me unlock things professionally and get closer to my goals, while also learning to reflect and uncover thoughts I wouldn’t have reached on my own. Working with her was such a lovely experience.
Kax has an amazing energy, expresses herself beautifully, and you can tell she truly knows her craft
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Ferdaws, Senior Product Manager @ Adevinta
Attending Kax’s programs was truly transformative. She created such a thoughtful and welcoming space to reflect deeply on where we are in our careers and where we want to go beyond the traditional labels and expectations.
The exercises and conversations she led helped me see possibilities I hadn’t considered before and gave me practical tools to start moving toward a more authentic and fulfilling path.
I left feeling inspired, energized, and so much clearer about what’s next.
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LP, CPO
Kax is amazing at holding space and facilitating the unblocking of one's own thinking. I joined one of her programs and through there she delivered powerful activities and visualization exercises that enabled shifts away from negative beliefs and, as promised, sparked real expansion.
She helped participants uncover strengths, desires, and possibilities already within reach to start exploring and shaping new paths, and provided practical tools to begin the journey.
I highly recommend working with any of Kax’s program to anyone curious about what a career that feels good could look like — and how to make it happen.